British Market Wedding Card

For this assignment, I was required to design two wedding card covers that demonstrate an understanding of colour theory, colour psychology, and cultural associations. One design needed to be appropriate for a British consumer market, while the second needed to suit a Chinese consumer market. Both cards had to include English text for assessment purposes and visually reflect culturally meaningful colour combinations.

For this greeting card, I created a wedding design tailored to the British consumer market, using a soft, elegant colour palette and visual elements commonly associated with Western wedding traditions. The combination of white, black, and red gives the design a clean, celebratory appearance while ensuring strong visual contrast. White is traditionally linked to purity and new beginnings, black adds sophistication, and red highlights romance and joy.

The central illustration features a classic vintage wedding car decorated with roses, an image frequently used in British wedding stationery to symbolise the journey into married life. The confetti elements scattered across the background reinforce the festive atmosphere, reflecting celebratory customs familiar to a British audience.

For the typography, I selected a modern calligraphy-style script to convey warmth and elegance, paired with simple serif text for clarity and balance. The overall layout is open and inviting, allowing the imagery and colour palette to stand out while maintaining a refined aesthetic suited to British wedding celebrations.